Gentle Odds was created by Mel Williams, a designer, illustrator, pop culture enthusiast, art toy collector and brand creator.

 

After more than 10 years creating products for brands including Disney, Mattel, Cartoon Network,

I wanted to create something that was truly my own.

 

Gentle Odds began with one simple question:

 

What happens to the toys we never forget?

 

My ambition is to build a timeless, evergreen character IP that becomes a lasting part of children and adult lives for generations to come.

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