The forgotten prizes of the toy machine

Gentle Odds is a collectible universe, inspired by fairground prize toys, who are never the chosen ones.

Deep inside an old amusement arcade toy grabber, lives oddball prize toys who are always left behind.

They have spent their lives watching "cuter" toys get scooped away while they remain untouched.

Too quirky, too weird, too them, they've become the forgotten prizes of the machine.

But what the world sees as strange is exactly what makes them special.

Together, they've created their own tiny universe inside the grabber, a place where rejects rule, oddness is celebrated, and every flaw becomes a superpower.

Underworld scene beneath the fairground toy machine in the Gentle Odds cartoon universe

Our mission

We create original IP that celebrates the overlooked, the odd and the almost chosen.

Through illustration and animation, we turn rejection into resilience and nostalgia into something new.

Because sometimes the ones left behind are the ones worth remembering.

Meet the odds